For Yoga Teachers with an Upsell: How to Nurture Lead Generation with your Public Yoga Classes
In this Yoga Health Coaching Coaching Gym, Cate sits down with Alec Hurley to talk about how yoga teachers can use their public yoga classes to generate interest in their habits courses and get people to schedule strategy sessions.
While Alec has started reaching more people with podcasts and videos, he’s still struggling with getting people to schedule strategy sessions with him. Cate quickly identifies that Alec isn’t using his public yoga classes to their full potential, which is probably the case for a lot of yoga teachers who are also yoga health coaches. We look for new leads before we effectively mine the ones who are right in front of us on a weekly basis. The easiest way for yoga teachers to more effectively draw people into strategy sessions is by theming yoga classes with the habits of ayurveda. Move your yoga students through a curriculum week by week that relates to the habits you teach as a yoga health coach.
Use a scarcity mindset and offer free strategy sessions related to your curriculum to the first 3 people who schedule with you after class. Specificity, scarcity, and value are key!
What you’ll get out of tuning in:
- How yoga teachers can use their public yoga classes to generate interest in strategy sessions.
- Why subbing other people’s yoga classes is an outstanding opportunity for yoga health coaches.
- How to use specificity, scarcity, and value to fill your courses!
Links Mentioned in the Episode:
- 0:00 – Alec has started reaching more people with podcasts and videos, and he wants to know how to get more of those people to schedule strategy sessions with him. Cate quickly identifies that Alec can use his public yoga classes to more effectively draw people into strategy sessions by theming his classes with the habits of ayurveda.
- 13:00 – We have to help people connect the dots between their health concerns and what we’re offering through yoga health coaching. Once we’ve exhausted the potential of the people who are in front of us on a weekly basis, we can start to look at secondary sources: the people who know the people who we know. Ask for referrals!
- 19:50 – Once we’ve identified our target audience, we can get really specific about who we’re offering sessions to: for example, people who are constipated. Plan the theme of your yoga class to coordinate with the theme of your strategy sessions and ask your yoga students to refer people to you. Offer incentives for referrals.
- 22:22 – The wellness market is moving toward guided evolution, and that’s what yoga health coaches do! Point out the value of a strategy session. Move your yoga students through a curriculum week by week that relates to the habits of Body Thrive. Use a scarcity mindset and offer free strategy sessions related to your curriculum to the first 3 people who schedule with you after class. Specificity, scarcity, and value are key.
- 31:45 – Cate also suggests offering yoga classes only to your annual pass members or offering your annual pass members benefits that aren’t available to students who only attend your public yoga classes. In this way, you build interest in your annual pass and perhaps end up with people on a waitlist to join your course. Invoke curiosity.
- 33:25 – Subbing other people’s yoga classes is another easy way to generate leads. Start with an introduction that tells the students what you do in your habits course: “I help people . . . .“
Your Favorite Quotes:
- “If someone is coming to you to feel better in their body, and they’re overweight and they have an autoimmune issue and they’re eating their main meal of the day past 6 pm, I don’t care what you do in your yoga classroom, you cannot help them until you address that as a habit.” — Cate Stillman
- “This is where the market’s going too, is to guided evolution. . . . That’s what we do! We do guided experiences.” — Cate Stillman
Alec Hurley is a yoga teacher in the San Diego area and a life long surfer. He is the founder of Higher Self Wellness and an avid practitioner of ancient wisdom and spiritual practices which he infuses into his public yoga classes and group program “The Art of Connection”. He is professionally trained as a Chef and incorporates the ancient wisdom of “food as medicine” into his culinary creations. Currently enrolled in the Yoga Health Coaching program, Alec is adding the practices of personal and planetary alignment into his modern healthy lifestyle toolkit to help shift the collective into deeper states of connection.
You can download a Free guided meditation here to get a deeper sense of what he is all about.
Cate StillmanView All Articles »
Cate Stillman founded Yogahealer.com in 2001 to guide Yoga people into Ayurveda and Ayurveda people into yoga. Built on the value of both personal and planetary thrive and a deep connect to one’s ecosystem, community and body, Yogahealer grew into a team, 2 podcasts a week, regular blogging, an arsenal of courses to guide people into their potential, an a professional community + certification program Yoga Health Coaching. Cate wrote and self-published Body Thrive: Uplevel Your Body and Your Life with 10 Habits from Ayurveda and Yoga, an Amazon #1 Bestseller in Ayurveda, which helps people who dig yoga take a giant leap forward in their wellness trajectory with Ayurveda.
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