What to offer after your Annual Pass
Cate sits down with yoga health coach Lael Petersen to talk about what happens after the first year of yoga health coaching. Lael is a therapist who has been working in the mental health field for nearly 20 years. She started the Yoga Health Coaching course 15 months ago. Since then, she has transformed her business, her business model, and her family life. Lael has stopped accepting new therapy clients and only has office hours two and half days a week. The majority of her time is now spent supporting her current course members and doing course development. She is preparing to launch her third round of her version of Body Thrive, and she’s looking forward to establishing a continuity program for her current members after their annual membership expires.
Developing a whole new curriculum for second-year students isn’t always necessary. Letting the second-year students mentor and lead the first-year students might be a better solution. Year 2 is an unknown product. Year 1 is proven. Don’t sacrifice the known for the unknown.
Another solution might be year-two mastermind groups: mentor-run courses written by the yoga health coach. The curriculum can be original content written by the yoga health coach, or curated content from other sources. Mentors run Facebook groups and setup mastermind groups, exchanging their services for course enrollment.
What you’ll get out of tuning in:
- What happens at the end of an annual pass
- How to continue to serve your course members without doubling your time spent serving them
- How to identify good mentors
Links Mentioned in the Episode:
Show Highlights:
- 0:00 – Lael started the Yoga Health Coaching course 15 months ago. Since then, she has transformed her business, her business model, and her family life. Lael is a therapist who has been working in the mental health field for nearly 20 years. She is preparing to launch her third round of her version of Body Thrive, and she looking forward to establishing a continuity program for her current members after their annual membership expires.
- 4:50 – Developing a whole new curriculum for second-year students isn’t always necessary. Letting the second-year students mentor and lead the first-year students might be a better solution. When course members teach what they know, they hold themselves to a higher standard.
- 9:18 – Year 2 is an unknown product. Year 1 is proven. Don’t sacrifice the known for the unknown. Year-two mastermind groups are self-run courses written by the yoga health coach. The curriculum can be original content written by the yoga health coach, or curated content from other sources. Monthly or semi-monthly meetings can be “field trips” and/or coaching. Mentors can run Facebook groups and setup mastermind groups. Mentors exchange their services for course enrollment.
- 26:00 – The best mentors are those who just want to stick around and keep learning. They are supporting, nurturing and accountable. They are not creators; they are reinforcers. But they can help co-create with you.
Favorite Quotes:
- “What do good leaders do? They nurture leaders. They turn other people into leaders. That’s what good leaders do.” — Cate Stillman
Guest BIO
Lael is a therapist and YHC in training. She started YHC with BT in May 2017 and then YHC in August 2017. She’s scheduled to take her certification exam Sept 6-7.
Lael has been transitioning her business from traditional 1:1 therapy model to a group/community model over the past year. She is about to start her third round of the habits and currently has sold over 20 year long memberships. Course members are beginning to inquire about what happens after the first year, so Lael is now designing content and structure for those who want continuity.
Lael lives in Portland, OR, is married to her super supportive partner Josh and together they have two girls who are almost 9. Connect with Lael on her website and Facebook page.
