What Makes a Good Webinar for Recruiting New Members
In this Changemaker Challenge conversation, Cate and Grace discuss how wellness pros can use webinars to build community membership. While there are good online courses that teach you how to do a webinar, it’s important that you do it in your own way, in a way that is meaningful to you. An easy way to get started is simply to talk about the things you enjoy talking about, things that are meaningful to you and can be of service to others. At Yogahealer, we do free webinars in order to get people ready to be really good members of our training programs. For wellness pros, the business model is community membership, and webinars are a way to provide and build that next level community or peer group. People want to belong the most potent, transformational community they can, and we need to understand where the webinar fits into that. We need to serve the people who are just starting to get a sense of what’s out there, people who are seeking other people on the same path who are at the same level of commitment. We need to create a system for people to become members and then for members to evolve together, and the webinar is one tool we can use to do that.
What you’ll get out of tuning in:
- Why you should do free webinars.
- How you should do free webinars.
- What works and what doesn’t work.
Links Mentioned in Episode:
Show Highlights:
- 2:45 – While there are good online courses that teach you how to do a webinar, it’s important that you do it in your own way, in a way that is meaningful to you. At Yogahealer, we do free webinars in order to get people ready to be really good members of our training programs.
- 4:30 – Wellness pros need community membership in order to work at a deeper level of commitment and bring members to the end results you’re promising. Webinars are one tool you can use to establish membership and to get your members excited and prepared.
- 6:30 – An easy way to get started is simply to talk about the things you enjoy talking about, things that are meaningful to you and can be of service to others.
- 7:40 – In opposition to the formulaic approach to webinars, Yogahealer is actively working towards making the course member enrollment process transparent, including price points commitments, and ground rules. We don’t rush people into enrollment. There’s a pre-qualification process. Everything that happens before someone becomes a course member accurately portrays the experience of being a course member. The benefit of that is that course members know how to show up and are able to get to end results in a shorter period of time.
- 11:45 – While a lot of people use webinars as a sales tool, Yogahealer uses webinars as a way to educate people about what it’s going to take to get their needs met. Our webinars are full of content so that people can start to see where there getting in their own way and start to establish a strategy to overcome their obstacles.
- 15:00 – A lot of us get to a point where we realize we’ve outgrown our peer group. When we do, we need to start looking for that next level of peer group or community.
- 18:45 – For wellness pros, the business model is community membership, and webinars are a way to provide and build that next level community or peer group. People want to belong the most potent, transformational community they can, and we need to understand where the webinar fits into that. We need to serve the people who are just starting to get a sense of what’s out there, people who are seeking other people on the same path who are at the same level of commitment. We need to create a system for people to become members and then for members to evolve together, and the webinar is one tool we can use to do that.
Favorite Quotes:
- “You gotta do it your way. You’ve gotta do it in a way that feels like you are in dharma. Like you are in service . . . “ — Cate Stillman
- “Your passionate about what you do. . . . There’s a reason you’re doing what you’re doing. . . . There’s a reason you like talking about the things that you like talking about. And there’s a way that those are of deep service.” — Cate Stillman
- “If we do it, and we lead, and we show up, and we become, we’re allowing other people to become too.” — Grace Edison
- “For wellness professionals, the business model is community membership.” — Cate Stillman
- “It’s not just me talking about this in Yogahealer and in Yoga Health Coaching. It’s happening. People want to belong to the most potent transformational conversation and community and transformational process they can.” — Cate Stillman
Guest BIO:
Grace Edison lives in British Columbia, Canada. She’s a mom of twin 8 year olds, a Yoga teacher, studio owner, and Yoga Health Coach — and she also works for Cate Stillman in Admissions at Yogahealer! More than anything, she loves to make people laugh and has a not-so-secret dream of doing stand-up comedy. Grace has a strong passion for empowering others to take their health and wellness into their own hands. She loves building authentic relationships, making people laugh, and creating supportive communities. After a long-standing relationship with severe depression, Grace has found deep relief through the habits of Ayurveda — and much credit is due to Cate and her Body Thrive program. After taking Body Thrive several times and jumping into Yoga Health Coaching, Grace came aboard the Yogahealer team.
