We all know it’s a big deal to be on the path of a Yoga Health Coach (YHC). Your hunger, desire, and passion to support your community and your family doesn’t go unnoticed. How you’ve likely shifted your life in more than one domain to make this happen is clear to me. It’s a potent path and has multiple levels of payback.
If you are new to Yoga Health Coaching, I’m here to remind you that your investment in yourself has returns you likely have no possibility of knowing today. Given that I started the program in 2013 and am currently in YHC Continuity, I’ve noticed the returns on my YHC investment continue to present themselves, oftentimes in surprising ways. One return on investment that doesn’t need to be a surprise is that the curriculum is designed for you to offer 1 to 2 Pilot Programs to get experience marketing, onboarding, and running your own courses. This is the perfect model for you to end your YHC course with zero debt.
Follow the breadcrumbs, put yourself out there, price your course to FILL, and you’re golden. What I did worked, to my own surprise, and I’ll share it with you. I say “to my surprise” because I wasn’t crunching numbers all along, but I when finished Yoga Health Coaching I doubled my return on investment, meaning I paid myself back twice. Here’s how.
I entered Yoga Health Coaching in 2013 as part of the first class. I remember my hands sweating when Cate started talking about running a pilot program. I was nervous to offer something new and charge for it when my community knew me as their yoga teacher. What did I know?
I followed the set curriculum, strategies, and step-by-step formula, and I started sending out surveys. What I found was there were many people intrigued by what I was learning. The more I shared, the more people gravitated towards me.
The YHC curriculum is setup to easily follow along step by step. For me, the hidden curriculum of YHC was putting myself “out there.” It was the tiny print of the process. Here are 3 tips if you want to be “in the black” (as they say in accounting) by the time you test for your YHC Certification.
1.Follow the Breadcrumbs.
Not only is the curriculum designed for you to follow sequentially like a beautiful yoga class, but you also have a community of members at different stages of the sequence who are ready and willing to help. When you are invited to laser coaching with your Mentor, sign up. When Cate asks for questions on the live calls, press 1. Keep following the breadcrumbs and maintain momentum with the curriculum. You don’t have to make this up yourself, but you do need to show up and do the work. You got this.
2. Put Yourself “Out There”!
This for me was the hidden curriculum of Yoga Health Coaching. Putting myself out there has never been an easy task. My social media presence was super inconsistent before Yoga Health Coaching and I really worked at showing up on an ongoing basis and pressing “post” even when my hands were sweating. Now I create videos and am playing with Facebook LIVE. I would have NEVER done that 4 years ago. I’m here to remind you that you have knowledge, wisdom, guidance, and value that is ready to be shared with your community and your people need you to be doing this work.
3. Charge to Fill Your Course + Pay Back Your Tuition.
Decide how many pilot programs you are going to run, and pick dates for both. Consider offering one in person and one online so you can have the systems in place for both. Then, determine the price that you want to offer the course based on who your niche is and the people in your community you’ve been talking to about it. Do the math. How many people do you need in each of your courses in order to pay yourself back for your tuition. Then, give yourself plenty of time to reach out and set up strategy sessions to invite your community.
You don’t need a webpage or have a brand and logo before you run your pilot. Pick a date, and set a goal for the number of people you want to participate. Keep inviting people to join you on the journey. Some people will jump at the chance, and others will waver. All you have to do is offer the invitation. Don’t wait until you have a website or have all your curriculum perfected. Remember, there is no one way to do this. The more people you have in your pilot program, the more feedback you receive, and the more testimonials you get for future offerings.
This is the most important tip of all. Remember to HAVE FUN! Your pilot is a great time to experiment with different models and create a gravitational field into your future offerings.
Remember, your pilot group and one-on-one coaching programs are laying a strong foundation for your future courses and your confidence as a coach. The more coaching hours you have during the pilot program, the more confident you will be. I found that $375 was the perfect cost for my pilot, and I ran two: one in person and one online. I coached 28 members of my community that year, and many of them continue to retake the course, register for my 10-month Mastermind, and still work with me to this day. I’ve always found the first groups of any teaching endeavor to be the most remarkable, whether it’s yoga immersions, teacher trainings, or the new 10 habits program.
Enjoy the potency and the tangible and intangible return on investments the YHC course has to offer. I know, it’s a gift that keeps on giving.