Yoga Health Coaching

Podcast

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Cate and Claudia discuss Claudia's transition from teaching yoga to practicing as a yoga health coach, and how merging the two together is creating a more complete package. Claudia speaks of her previous Ayurvedic training and how the focus was geared more towards the “feminine form.” With Cate’s support, Claudia is shifting her focus to include both the feminine and masculine approaches in her coaching techniques.  Cate discusses how using free content for lead generation—to gain...

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Anna talks to Coach of the Month Michelle Gross about her coaching group. Michelle has enrolled mostly friends and family for her pilot launch. During her first year in YHC, Michelle was concentrating on streamlining her systems, dialing in automated emails, and getting better at coaching. Now that she has 4 quarters of coaching under her belt, as well as 4 quarters worth of material customized to her group, she is shifting gears. Michelle’s new focus is on...

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Cate talks to Jennifer Allen about her sleep issues. Jen is struggling with staying asleep throughout the night. Cate points out that her cortisol levels are waking her up at the wrong time and not waking her up at the right time. Jen knows she needs deeper sleep to maintain her busy daily lifestyle. Cate mentions doing a hormone reset to change Jen’s balance from a cortisol stress hormone to a sex hormone balance. She recommends...

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Anna Berkelmans talks to sustainable farmer Jill Baker, about her evolution into the world of  Yoga Health Coaching and the business and marketing requirements of the field. With help from Cate’s courses, Jill is able to find her voice to share what she is doing, which will help maximize the new income stream. Acknowledging that she is not a marketing and business person, Jill continues working on the 10 Habits. Her goals involve knowing who her...

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Cate talks to Yoga Health Coach Michelle Gross, who helps Gross find her zone of competence in the marketing arena and helps her “think big, learn fast and work smarter” by reaching her goal to enroll more people. Cate encourages Michelle to break things down (using kaizen) and take small steps. Cate encourages Michelle to tap into her network to take action and connect with people to give them the outcome they desire. Michelle procrastinates with...

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Cate interviews Shea Lehnen, a Yoga Health Coach from Wyoming. Shea’s pilot grew quickly, with mostly people from her yoga community. With Cate’s help, Shea is looking to expand her program to target prospects outside of that niche community. To do this, Shea needs to use terminology that resonates with both yogic and non-yogic prospects. Cate takes Shea through a marketing funnel to help her get clear on how to give her people what they want...