Mary Sullivan is a lifelong learner and researcher who has been studying with Cate since 2004. She’s a mentor in the Living Ayurveda course and a blogger for Yogahealer. Prompted by her love of learning, Mary took steps to understand how to use social media to promote her business more efficiently and effectively. She recently shared what she learned in a blog for Yogahealer, and in this podcast episode, she chats with Megan Pintus about her findings and her approach to social media marketing.
What you’ll get out of tuning in:
- Why it’s important to understand who your avatar is and what platform your avatar is using.
- How to balance sharing and selling.
- How to get organized and create boundaries around social media.
- Why narrowing your focus is smarter than casting a wide net.
Links Mentioned in Episode:
- Mary’s Website
- Be a coach
- Have a conversation
- Discover more about Body Thrive
- Yogahealer Live Experience
- “When you look at social media, it can be the enemy of ease. So you can just fritter away all this time and not really benefit.” — Mary Sullivan
- “For me, it’s a balance . . . I don’t want to overwhelm. So I look at what I can deliver that engenders me as an expert that is supportive to my community, that potentially invites them to seek me as an expert and develop and schedule posts based on that.” — Mary Sullivan
- “I’m trying to communicate, in my sharing, the nature of who I am and how I can help without too much hard selling.” — Mary Sullivan
- “It’s better to be a consistent presence on two outlets, like Facebook and Twitter, so that people who follow that get a real sense of who you are and what you offer, than this haphazard presence on multiple channels.” — Mary Sullivan
Mary Sullivan MS, KRM, AYS is a writer teacher and researcher by education and experience. Mary is a long time member of the Yoga Healer Community. Mary helps people identify and implement daily practices, habits and paradigms that build their wellness and resiliency. She writes and teaches classes on lifestyle medicine for people with Lyme disease and other chronic illnesses. Mary began Dare to Self Care in 2013, as an outlet to help others.